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Memorial Day – the unofficial start of the summer season – is typically accompanied by major retail promotions and movie releases. We dove into the visit data to see how consumers celebrated the holiday and see how brick-and-mortar retail traffic compared to last year's numbers.
Visits to Gap banners and Ulta were mixed in Q1 2025. While some chains - like Athleta - enjoyed visit growth, others experienced more challenges. Still, pockets of optimism could be seen - visits per location showed growth, suggesting strengthening consumer engagement.
The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.
Visits to coffee chains like Starbucks, Dunkin,’ and Dutch Bros have been on the rise recently - and smaller coffee chains like Scooters Coffee and 7 Brew are also thriving. We took a look at Q1 2025 traffic to see how the segment is faring.
Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments.
