Dollar General Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
Industry
Discount & Dollar Stores
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Metrics
May 2025
Vs.
May
2024
Dollar General
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
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Nationwide Foot Traffic Visits for Dollar General Stores

Compared to 10 Months Ago
Dollar General
/
DG
 experienced a
-15%
 change in visits in
February 2025
 compared to
May 2024
Examine nationwide foot traffic visits across all
Dollar General
/
DG
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.

Most Visited Dollar General Stores

Dollar General
/
DG
's most popular location is
Dollar General
 
9704 Al-180, Gulf Shores, AL 36542
, with
47.9K
 visitors in
May 2025
Assess all
Dollar General
/
DG
 stores based on visitor rankings to identify the most and least visited locations. Determine
Dollar General
/
DG
's top-performing store in terms of foot traffic and pinpoint the least frequented store.
Ranked Venues
May 2025
Dollar General
Rank
Store Name
Total Visits
Most Visited Dollar General Stores
This dataset contains foot traffic rank data for Dollar General stores for various states.
 
Dollar General
 /
9704 Al-180, Gulf Shores, AL 36542
47.9K
 
Dollar General
 /
4400 Padre Blvd, South Padre Island, TX 78597
40.9K
 
Dollar General
 /
224 Gulf Shores Pkwy, Gulf Shores, AL 36542
40.5K
 
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Dollar General Store Visits Map

Dollar General
/
DG
 stores in
Montana
saw a
119.3%
change in customer visits in
May 2025
compared to
May 2024
Explore
Dollar General
/
DG
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
May 2025
Vs.
May 2024
Dollar General
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Dollar General Visitor Demographics

Explore
Dollar General
/
DG
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
May 2025
Dollar General
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
June 3, 2025
Discount & Dollar Stores Emerge as a Front Runner in 2025 

Discount and dollar stores have benefitted from an enhanced consumer focus on value. What challenges does the segment face, and what opportunities do retailers like Dollar Tree and Dollar General have to regain their footing with consumers? We took a look at the data to find out.

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Blog
May 20, 2025
Dollar Stores: Stability in The New Year

We take a closer look at the foot traffic to the two biggest players in the discount and dollar store space – Dollar General and Dollar Tree – to understand where the two brands stand. 

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Blog
March 13, 2025
Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

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June 17, 2025
How Did the "Yes, JCPenney" Campaign Impact In-Store Traffic? 

Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

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June 16, 2025
Luxury Apparel’s Recent Strength

Dive into the retail and demographic data for luxury apparel to see how the segment is performing as the first half of 2025 draws to a close.

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June 13, 2025
What's In Store For Back to School 2025? 

Ahead of the 2025 back to school season, retail traffic data paints the picture of a generally resilient consumer, despite the regional variability.

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Blog
June 17, 2025
How Did the "Yes, JCPenney" Campaign Impact In-Store Traffic? 

Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

Read More
arrow
Blog
June 16, 2025
Luxury Apparel’s Recent Strength

Dive into the retail and demographic data for luxury apparel to see how the segment is performing as the first half of 2025 draws to a close.

Read More
arrow
Blog
June 13, 2025
What's In Store For Back to School 2025? 

Ahead of the 2025 back to school season, retail traffic data paints the picture of a generally resilient consumer, despite the regional variability.

Read More
arrow
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